Lurking Class
Seasonal Campaigns
Creative Direction
Art Direction
Lurking Class® is a subversive apparel brand created by the artist Sketchy Tank, inspired by and produced for his cult following and other like minded souls. It blends shocking graphics and provocative messaging involving themes of death, debauchery, friendship, vice, and social commentary laced with dark humor into streetwear that, “disturbs the comfortable and comforts the disturbed”.
As Creative Director, I collaborated closely with the founder and cross-functional teams, including e-comm, sales, marketing, product, and social, to develop concepts and artwork into cohesive product collections and campaigns. I managed the creation of all brand content from concept to execution, focusing on highly engaging, digital-first creative within an agile calendar that included bi-monthly printable drops, seasonal cut-and-sew releases, brand collaborations, digital and wholesale marketing, and in-person event activations.